Store Evaluation example

This is an example Store Evaluation survey. This survey includes questions like:

We hope this will help you create your own Store Evaluation survey. We have not tested the validitiy or reliability of this survey. However, you may use this as a starting point to help your own survey instrument. Feel free to change and edit any of our survey templates to help you get started.

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1) How many times in the past six months have you shopped at this store?
2) When you shop at this store do you come in to browse, look for a particular item, or both equally?
  • Browse
  • Look for Particular Item
  • Both
  • Don't Know
3) How often do you find what you are looking for when you shop at this store?
  • Often
  • Sometimes
  • Never
  • Don't Know
4) How knowledgeable do you find the sales staff about the products we sell?
  • Very Knowledgeable
  • Somewhat Knowledgeable
  • Not At All Knowledgeable
  • Don't Know
5) How helpful do you find the sales staff at this store?
  • Very Helpful
  • Somewhat Helpful
  • Helpful
  • Not Very Helpful
  • Not At All Helpful
  • Don't Know
6) How friendly do you find the employees of this store?
  • Very Friendly
  • Somewhat Friendly
  • Not At All Friendly
  • Don't Know
7) How comfortable are you shopping at this store?
  • Very Comfortable
  • Somewhat Comfortable
  • Somewhat Uncomfortable
  • Not At All Comfortable
  • Don't Know
8) How competitive do you find the prices at this store?
  • Very Competitive
  • Somewhat Competitive
  • Not Very Competitive
  • Not At All Competitive
  • Don't Know

Please tell us how much you agree or disagree with the following statements:

9) This store is clean and well organized.
  • Strongly Disagree
  • Disagree
  • Undecided
  • Agree
  • Strongly Agree
10) This store is well stocked.
  • Strongly Disagree
  • Disagree
  • Undecided
  • Agree
  • Strongly Agree
11) The sales staff at this store is friendly and helpful.
  • Strongly Disagree
  • Disagree
  • Undecided
  • Agree
  • Strongly Agree
12) Have you ever made any returns to this store?
  • Yes
  • No
13) How easy was it to return or exchange items at this store?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Difficult
  • Very Difficult
  • Don't Know
14) What was the main reason for your most recent return?
  • Quality not as Expected
  • Found Same Item for Lower Price
  • Item Defective
  • Wrong Size, Color, etc
  • Other:
15) How satisfied are you with the store hours?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
16) How satisfied are you with the location of the store?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
17) How satisfied are you with the availability of parking at this store?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
18) What do you like most about this store?
19) What do you like least about this store?
20) What, if anything, can we do to improve your shopping experience at this store?
21) What is your age?
22) Are you male or female?
  • Male
  • Female
23) What is the highest level of education you have completed?
24) What is your annual household income, including all earners in your household?
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