E-Store Evaluation example

This is an example E-Store Evaluation survey. This survey includes questions like:

We hope this will help you create your own E-Store Evaluation survey. We have not tested the validitiy or reliability of this survey. However, you may use this as a starting point to help your own survey instrument. Feel free to change and edit any of our survey templates to help you get started.

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1) How did you learn about our online store?
  • Friend or Relative
  • Web Search Engine
  • Banner Ad
  • Magazine
  • Web-Based Article
  • E-Mail
  • Pop-Up Ad
  • Other:
2) What was the MAIN reason you visited our online store?
  • Browsing
  • Particular Item
  • Comparison of Prices
  • Other:
3) How easy was it to navigate the web site?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
4) How easy was it to find a particular item you were looking for?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
5) How easy was it to browse our inventory?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
6) Did you make a purchase from our online store?
  • Yes
  • No (skip to question 18)
7) Was this a personal purchase for yourself, a gift, a company purchase, or something else?
  • Personal
  • Gift
  • Company Purchase
  • Other:
8) How easy was it to move items into your shopping cart?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
9) How easy was it to remove items from your shopping cart?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
10) How easy was it to modify items in your shopping cart. For instance to change quantity, color, size, etc.
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
11) How easy was it to resume shopping after placing items in your shopping cart?
  • Very Easy
  • Somewhat Easy
  • Easy
  • Somewhat Difficult
  • Very Difficult
12) How did you pay for your purchase?
  • Credit Card Online
  • Credit Card by Phone
  • Check by Mail
  • Check by Phone
  • Company Purchase Order
  • C.O.D.
  • Other:
13) How satisfied were you with the available shipping options?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
14) Was your order complete when you received it?
  • Yes
  • No
15) Did you return any items you purchased from our online store?
  • Yes
  • No
16) What was the main reason for your return?
  • Wrong Size
  • Wrong Color
  • Not What I Ordered
  • Damaged
  • Not Satisfied with Item
  • Other:
17) How satisfied were you with the return process?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
18) What was the MAIN reason you did not make a purchase from our online store?
  • Price
  • Availability of Item
  • Shipping Options
  • Selection
  • Difficulty Navigating Site
  • Payment Options
  • Other:
19) Overall, how satisfied were you with your shopping experience at our online store?
  • Very Satisfied
  • Somewhat Satisfied
  • Satisfied
  • Somewhat Dissatisfied
  • Very Dissatisfied
20) Do you think you will shop at our online store again?
  • Yes
  • No
21) What, if anything, can we do to improve your experience at our online store?
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