Television Advertisement Evaluation example

This is an example Television Advertisement Evaluation survey. This survey includes questions like:

We hope this will help you create your own Television Advertisement Evaluation survey. We have not tested the validitiy or reliability of this survey. However, you may use this as a starting point to help your own survey instrument. Feel free to change and edit any of our survey templates to help you get started.

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1) How many times did you see this advertisement?
2) How well did this advertisement catch your attention?
  • Very Well
  • Somewhat Well
  • Undecided
  • Not Very Well
  • Not at all Well
3) How believable were the claims made in this advertisement?
  • Very Believable
  • Somewhat Believable
  • Undecided
  • Not Very Believable
  • Not at all Believable
4) How well do you feel this ad informed you about the product?
  • Very Well
  • Somewhat Well
  • Undecided
  • Not Very Well
  • Not at all Well
5) How appealing did you find this advertisement?
  • Very Appealing
  • Somewhat Appealing
  • Undecided
  • Not Very Appealing
  • Not at all Appealing
6) How convincing did you find this advertisement?
  • Very Convincing
  • Somewhat Convincing
  • Undecided
  • Not Very Convincing
  • Not at all Convincing
7) How memorable did you find this advertisement?
  • Very Memorable
  • Somewhat Memorable
  • Undecided
  • Not Very Memorable
  • Not at all Memorable
8) How creative did you find this advertisement?
  • Very Creative
  • Somewhat Creative
  • Undecided
  • Not Very Creative
  • Not at all Creative
9) In general, how would you rate the quality of this advertisement compared to other ads of a similar nature?
  • Excellent
  • Good
  • Fair
  • Poor
  • Undecided
10) Based on this advertisement, how likely would you be to purchase this product in the future?
  • Very Likely
  • Somewhat Likely
  • Undecided
  • Not Very Likely
  • Not at all Likely
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